TransUnion Consumer Interactive entered into sponsorship marketing arrangements with the Chicago Cubs, Bulls and Blackhawks in 2014. These sponsorships were more about building brand awareness than direct marketing. We promoted the brand and our credit monitoring product through stadium signage placements, stadium program advertising and franchise websites. Below are just a few examples of our marketing efforts.
At the United Center, as part of the sponsorship deals with the Bulls and Blackhawks, we would takeover the center scoreboard for short periods of time, such as during a video review of a score. This is an example of such a takeover. Below are examples of the videos that would play on the screen and also on the upper and lower fascia of the seating sections.